INT. Prompt Fiction — Day
2.39 : 1
Scene 01 / Take 01
AI film & stills studio · South Africa
00:00:00:00

Commercials
written in prompts

Prompt Fiction makes AI video commercials and key visuals for brands and agencies. Real ideas, directed shot by shot, delivered in every format your media plan needs.

Reel A · Motion

AI video commercials

Hero spots, social cutdowns and launch films. We script, shotlist and generate every frame, then edit, grade and mix it into a finished ad.

16:9
9:16
1:1
4:5

Reel B · Stills

AI stills & key visuals

Campaign key visuals, product scenes and social assets that hold one look across every placement, from billboard to story frame.

KV
Story
Sq
Feed

How a job runs

From brief to final cut

Brief

We learn the product, the audience and where the work will run.

Script

Idea, script and a timed shotlist you sign off before anything renders.

Generate

Every shot is prompted, generated and reviewed for continuity and product accuracy.

Finish

Edit, grade, sound and supers, the same as any live-action job.

Deliver

Masters and cutdowns in every ratio and length on the media plan.

Work · Selected reel

The reel

A selection of films and stills. Tap a frame to watch.

Preview note: these frames are placeholders. Send me your films, stills and titles and I'll drop them in.

Services

What we make

Two crafts, one studio. Most campaigns use both, so the film and the key visual share the same world.

Reel A · Motion

AI video commercials

  • Hero TVC and online films15s · 30s · 60s
  • Social cutdowns6s · 10s · 15s
  • Launch and product reveal films16:9 · 9:16
  • Scripts, treatments and timed shotlistsPre-production
  • Edit, grade, sound design and supersPost

Reel B · Stills

AI stills & key visuals

  • Campaign key visualsOOH · Print · Digital
  • Product scenes and lifestyle imageryE-commerce
  • Social asset packs1:1 · 4:5 · 9:16
  • Character and world design for campaignsLook dev
  • Retouching and format adaptationFinishing

For agencies

Production partner

  • We produce your agency's approved scriptsWhite label
  • Pitch films and animaticsFast turnaround
  • Prompt systems and shotlists your team can reuseHandover

Studio

Advertising people with new cameras

Prompt Fiction was started by people who come from agency creative and strategy. We treat AI as a production method. The idea still comes first.

INT. Edit suite — late

A brief sits on the desk. A product, a deadline, no budget for a shoot. The CREATIVE DIRECTOR rubs her eyes.

Creative director

Can we still make it feel like film?

Prompt Fiction

Give us the idea. We'll write the rest one shot at a time.

On screen, frame one renders.

Cut to:

We believe

Idea before tool

Models change every month. A sharp idea with a clear reveal works on any of them.

Directed, not generated

Every shot gets timing, camera and continuity notes. Nothing goes out because the model happened to make it.

Built for the media plan

We frame for every ratio from the start, so cutdowns look intended, not cropped.

Contact

Pitch us your scene

Tell us what you're making and when it needs to run. We reply within two working days.

Email

hello@promptfiction.co.za

Based in

South Africa. Working with brands and agencies anywhere.

What do you need?